Bearleader Chronicle is a monthly online travel magazine with a mission to seek out and present inspiring travel experiences in a clear narrative format, making it easy for readers to follow in their footsteps.
Digitally, Bearleader Chronicle needed to convey a journalistic feel, presenting reports in an editorial manner.
The brand later expanded to the development of products, including a series of classic literature as travel novels set in compelling settings related to the Bearleader stories.
Bearleader Chronicle is a monthly online travel magazine published by Daniela Stallinger. Bearleader’s mission is to seek out and present unique and inspiring travel experiences in a clear narrative format, making it easy for readers to follow in their footsteps. From awe-inspiring landscapes and places where traditions are meticulously maintained, to unique places to stay and restaurants with a passion for their craft, Bearleader looks beyond the obvious to discover hidden gems to share with its readers.
In order to meet Bearleader’s goals of communicating the essential character of their destinations, and make it easy for readers to actively pursue the experiences on their own, an engaging and visually compelling style coupled with a simple straightforward graphic format was required.
With the online magazine as the main communication medium, we made this the brand centrepiece. We developed a modern, easy-to-read design using typography based on an old world newspaper expression to tie in with Bearleader’s 18th century-explorer brand story. Block colour and bold type worked with the photography to build a recognizable identity. Great flexibility was built into the design so Bearleader could continually update and expand their content within the brand guidelines. A logotype, symbol and stationery program were designed to support the online magazine.
In just a few years Bearleader Chronicle has achieved over twelve thousand followers on Instagram and Facebook and thirteen thousand regular subscribers to the website.