The identity for Waldemarson Arkitekter is as distinct as it is functional, a responsive design system which adapts to the proportion and purpose of each communication and medium.
The identity for Waldemarson Arkitekter is as distinct as functional, a responsive design system which adapts to the proportion and purpose of each communication and medium.
A re-start for Waldemarson Architects called for a new graphic identity, stationery program, internal print and digital communication as well as website. The identity is built with consideration on developing a system which allows for consistency and ease of use through all communication. Their modernist approach to architecture with references to for example, Mies van der Rohe, formed the basis of the visual expression.
The idea behind the symbol combines the W and A into one unified shape which references a truss, a common structural form within architecture. It is boldly applied to the applications giving the identity a distinct architectural expression. The wordmark is based on a utilitarian typeface and used throughout all communication. The typographic grid reflects modern architecture’s principles of asymmetrical balance.
Applications included everything from stationery and printed matter to company presentations, digital templates and website as well as signage and tote bag. The stationery material was letterpress printed on a dark grey Gmund Paper giving the identity a weight and materiality which references the firms approach to architecture.
Case photography: Patrik Lindell