Verso Super Facial Oil with Retinol 8 is a unique product within the Verso Skincare range. As such, it required a dynamic packaging solution to differentiate it from the Verso series. The Verso Reflection No.7 campaign was launched as a complement to the Super Facial Oil and included a limited edition seasonal package with a handcrafted brass mirror gift.
The little black dress of skincare. This concept positioned Verso Super Facial Oil No. 7 as the all-you-need product in face care. A glass cylinder containing the oil sits in an elegant bakelite case with a magnetic closure, as perfect for the handbag as it is on the bathroom counter. The package contains three refill bottles, nested in a handcrafted paper box with a hot foil stamped reversed 7 on the front. The reversed number 7 reflects the product promise and brand name Verso, which is Latin for “reverse”.
The Verso Super Facial Oil No. 7 was launched at select premium retailers worldwide, including Barneys NY, Selfridges UK, Sephora in the US, Ludwig Beck in Germany. As a result the first shipment was sold out before it was even distributed.