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A clean and functional design of the H&M stationery program allows for use across all language regions and helps it withstand the test of time.

 
 
 
 
 

H&M needed to update its stationery for global corporate communications. The stationery program, which included business cards, letterheads, envelopes and note pads, should reflect the H&M brand, function in all language versions and have a timeless quality.

The colours selected for the H&M stationery were kept simply to white, black and the iconic H&M red. The H&M sans serif typeface HM Ampersand was used and the layout was designed to function for numerous content and language variations required for the regions within the company. The design program was letterpress printed on fine uncoated paper combined with embossing and hot foil stamping of the H&M logotype.

The development of the stationery for H&M allowed for a consistent typographic system and adaptable templates for corporate communications worldwide.

The development of the stationery for H&M allowed for a consistent typographic system and adaptable templates for corporate communications worldwide.